| Privacy Policy |
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Last Updated October 2009 This website is owned and operated by Baby Buddy Ltd, Ver House, London, Road, Markyate, Hertfordshire,AL3 8JP, UK, we recognize that many visitors to our site are concerned about the information they provide to us, and how we treat that information, so we've developed this Privacy Policy to address those concerns. We may update this Policy from time to time, so please check in regularly.
Types of Information we collect At our site, we collect both personally identifiable information and aggregate information. Personally-identifiable information relates to an individual - e.g., name, address, telephone number, picture, email address, credit card number, etc. We only collect personally-identifiable information from individuals who provide it to us voluntarily and knowingly, such as by registering at our site, or by providing name and address information and requesting follow-up contacts from us or ordering product. We don't require you to register or provide this information to us in order to view our site or have access to its content. You will only be required to provide this information if you wish to order a product. Aggregate information relates to such things as how many consumers visit the site, which pages they access, what information they download, the type of web browser and operating system you use, the name of your Internet Service Provider (e.g., AOL), and so on. When you visit our site, we automatically collect this information, and combine it with similar information collected about all other visitors. This information does not enable us to identify you as an individual. By collecting this information, we learn how to best tailor our website to our visitors. How Information is Collected As we noted above, personally identifiable information is collected from you directly and with your knowledge. Thus, when you register on the site, we collect the information you provide. When you enter a promotion, we collect the information needed for you to participate and for us to fulfill our obligations to you. When you email us, we collect the email address you supply, so that we can respond. When you order product, we collect the information in order to process and fulfill your order. Questionnaires and Surveys We may occasionally ask visitors to complete surveys and opinion polls about their attitudes and interests. Surveys help us to understand your needs. If sample answers to surveys are posted on the website, no personally identifiable information will be included. If you participate in one of our surveys, you can be assured that we do not maintain any personal information about you in our databases as a result of the survey. How we use your personal information If you have permitted us to make follow-up contacts, or agreed to be put on our mailing list when you registered, we may contact you from time to time through the appropriate media and for the appropriate purposes. For example, we may send you marketing or promotion materials; we may respond to your comments or requests for information; or we may contact you if needed in the course of processing a product or service you requested through our website. In the email section of our site, we ask for some personally-identifiable information, such as your name and phone number. We use this information only if we need to contact you directly because our attempts to contact you by email were unsuccessful. We don't use your email address for any purpose other than responding to the message you've sent, unless we have your permission. We also use personal information about you to improve our marketing and promotional efforts; to statistically analyse website usage; and to improve our features and content. We may also use your personal information to deliver content that is customised to your interests as we best understand them from the information you've provided to us and your activities on the site. This customised content may include such things as banners, product information, and promotions. We do not collect personal information automatically, but we may combine non-personal information collected automatically (through cookies) with your previously submitted personal information. Baby Buddy’s primary goal in collecting personal information is to give you a meaningful and customised experience while you are using our websites and interactive services. Data Sharing and Transfer We do not sell, transfer, or disclose the personally identifiable information we gather at our website to third parties without your prior consent. There are some limited exceptions to this rule: We will disclose information in cases where we are permitted or required to do so by law, for example where it is necessary to investigate or prevent a crime; and may disclose information to third parties who provide support services to us, as described and on the conditions specified above. There may be times when we share aggregate information about our visitors (for example, the percentage of male and female visitors to our site) with advertisers, business partners, sponsors, and other third parties in an effort to customize or enhance the content and advertising of our site for our users. We may also aggregate data from web log files (such as your web browser, operating system, pages visited, etc.) to understand how users navigate the site and what features are most popular. Links to other sites Baby Buddy does its best to make sure that every link on our website sends you to a helpful place on the Internet. However, websites and addresses change quickly, and Baby Buddy cannot guarantee the content of every site to which we provide a link. In addition, different websites have different privacy policies. You should always check the privacy policy of the specific site you're visiting to understand your rights. The site may provide access to other worldwide websites which Baby Buddy may not own or control. Where Baby Buddy does not own or control these sites you access them solely at our own risk. Baby Buddy also does not endorse or approve any products or information offered at third party sites you reach through this site. Check the Uniform Resource Locator (URL) address provided in you www browser to determine if you are still in this Baby Buddy site or have moved to another website. Choice and Control You are ultimately in control of the personally identifiable information you provide to us on our site. For example, you can always change your preference for follow-up contacts just by emailing the Online Team at the address listed below or by changing the information in Your Profile section of the site. Or, if you prefer, you can cancel your registration altogether and we will take prompt steps to remove your personally-identifiable information from our database. Email the Online team at the address listed below if you wish to take this action. How to Contact Us If you have any questions about our Privacy Policy, you can contact us at: Baby Buddy Ltd This e-mail address is being protected from spambots. You need JavaScript enabled to view it +44 (0) 1582 849070 (9.00am - 5.00pm Monday to Friday. |
