Breast milk is generally thought to be best for babies but there are a number of good reasons why many mothers choose to bottle feed from birth or only breast feed for a short while. Some parents supplement breast milk with powdered infant or follow-on formula - especially as the baby gets older. Whatever they choose all parents want to see their baby thrive and grow at a healthy rate.

On average, parents put over 10,000 scoops of infant or follow-on formula into bottles in the first year of a baby’s life. It is not only very time consuming but also very easy to miscount the amount of formula used, especially when holding a crying, hungry baby and trying to make up a bottle at the same time.

Using Bottle Buddy to make up a feed ensures that every bottle contains the correct amount of formula and overcomes some of the serious health risks associated with formula feeding.

Miscounting scoops on a regular basis can have long term health implications.